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WHYY: Delaware Attorney General targets “binge-in-a-can” drinks
Delaware Attorney General Beau Biden joins 34 other Attorneys General in urging the federal government to crack down on “deceptive marketing” of super-sized alcoholic drinks, like Four Loko.
The Federal Trade Commission has charged Phusion, the maker of Four Loko, with false advertising and for failing to disclose the number of alcohol servings in one can. A single 23.5 ounce can of Four Loko contains 12% alcohol by volume. The FTC says even though a single can contains the alcohol equivalent of almost five beers, the drinks are marketed as single servings. Because of its size and alcohol content, drinking a can of Four Loko has been referred to as “binge-in-a-can” or “black-out-in-a-can” becaue it equals a binge drinking episode.
“This product has proven to be dangerous to consumers, and deceptive marketing has hidden its true impact on those who drink it,” says Biden.
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